Posted by admin | Posted in vacation rentals | Posted on 23-04-2011
Tags: cottage
The recent launch of Cornwall Sunshine has seen a phenomenal response with cottage owners throughout Cornwall flocking to the new site, which is specifically designed for the cottage owner in Cornwall. Nearly 400 cottages were uploaded in the space of a few weeks. With more added everyday, there is no doubt that Cornwall Sunshine is fast becoming the number destination site for Cornish holiday let.
Cornwall Sunshine was the brain child of Anna Kioufi, Cornish cottage holidays owner in Cornwall who saw the opportunity to create a central destination point for all Cornish cottage owners and the opportunity to make savings by not solely relying on agencies whose charges eat into profit margins. With costs generally going up and spending becoming harder on every household in the UK, it was the right time to launch a free and low cost option for cottage owners and visitors alike. Anna certainly made a major impact, as from the launch of Cornwall Sunshine, the uptake was fantastic and owners of cottage holiday lets throughout Cornwall have been signing up every day.
The success of Cornwall Sunshine is indicative of the current market conditions. Everyone is looking to make savings, improve on profitability and generally survive these tough times. Cornwall Sunshine therefore offers a solution for both the cottage owner and visitor. The cottage owner is able to reduce his/her reliance on agents and therefore visitors benefit from any marginal decrease in rental fees, and also have the opportunity to directly negotiate with owners, especially during off season periods.
When Cornwall Sunshine launched, there were many questions, challenges and quite frankly, dubious owners of barn cottages. This was understandable because Cornwall Sunshine was offering a free listing service for up to six cottages per cottage owner and six images per cottage. Not only was this overly generous, it was a step outside of what cottage owners were used to. In fact, they would often pay a fee for a simple single listing with one cottage photo. So there were, understandably, many inquisitions from dubious cottage owners.
Well it didn’t take long for the early adopters to realise this was a great offer and most jumped straight in for a piece of the action. Of course, further down the line there will be opportunities for Anna to create revenue from her customers, but this really should only happen if registered members can see the value in Cornwall Sunshine. So the next stage begins.
It really was a bold move, and a bit of a shake up for competitors in the market. What Anna was interested in, was to bring Cornish cottage owners together in one place, no room for B&B or hotels, or caravan sites. This was the domain for cottage owners only, and they had to be in Cornwall. The key was to create a website that visitors can identify as the preferred destination site for all cottages Cornwall.
Well she is well on her way, and who knows far she can go.
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